GENESEE NELSON
G/FORE2021 + 2026
- BRAND
- RYDER CUP
-
HOLIDAY
- FATHERS DAY
- FOOTWEAR
- G/18
- MG4+O2
- GALLIVAN2R
- CREATIVE
THOM BROWNE
- 2014 + 2018
CREATIVE / DESIGN / EXPERIENCE
Read more →
MG4+02
Footwear | Design Direction | Color & Material Execution | Graphic Identity | Campaign Integration
The MG4+O2 marked the next evolution of G/FORE’s footwear line—a bridge between performance innovation and modern golf lifestyle. I helped establish the visual and graphic identity of the shoe from the ground up, shaping how it looked, felt, and launched.
Working closely with Aaron Pizzuti (Footwear Designer) and the Chief Creative Officer, I acted as the creative liaison between design, factory, and planning teams—translating design intent into production-ready color, material, and finish applications. I guided colorway development, placement, and technique execution, ensuring consistency across both product and campaign.
Beyond product design, I led the creation of the launch colorway range and collaborated with the planning and marketing teams to align campaign direction and retail rollout. I also developed and shared graphic assets that became foundational to the launch campaign, shaping the visual language that carried through G/FORE’s digital and retail presence.