GENESEE NELSON
G/FORE2021 + 2026
- BRAND
- RYDER CUP
-
HOLIDAY
- FATHERS DAY
- FOOTWEAR
- G/18
- MG4+O2
- GALLIVAN2R
- CREATIVE
THOM BROWNE
- 2014 + 2018
CREATIVE / DESIGN / EXPERIENCE
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GALLIVAN2R
Footwear | Design Direction | Color & Material Execution | Graphic Identity | Campaign Integration
The Gallivan2R redefined G/FORE’s approach to hybrid performance—merging modernity with golf functionality. I led the design direction and visual development of the silhouette, driving color, material, and finish application to elevate its identity within the line.
Working closely with the Chief Creative Officer, factory partners, and planning teams, I ensured design consistency from concept through launch. I also led the creation of launch colorways and silhouettes, and coordinated with marketing and campaign director Benjo Arwas to deliver visuals that positioned the Gallivan2R as both technically progressive and style-forward.