The G/18 and Series88 marked a bold step in G/FORE’s footwear evolution—where performance met experimental design. 

In collaboration with footwear design duo Mesmel, Chief Creative Officer, and factory partners, I helped shape the visual and graphic identity, led the development of launch colorways, material development, and graphic design details, ensuring each execution reflected the brand’s forward aesthetic and brought the concepts to life.

Partnering with FutureDeluxe Studios, the graphics and assests shaped the campaign and imagery that defined the collection’s distinctive, future-facing visual language.